Vance Publishing Corporation is a leading publisher of Business to Business publications serving a wide variety of agricultural and manufacturing industries. The Protein Group is part of the food 360 division and includes Dairy Herd Magazine, serving dairy producers, Pork Magazine, serving the Pork producing industry, Bovine Veterinarian Magazine, serving veterinarians and consutlants to the Pork industry and Drovers Magazine serving and leading the beef industry for over 130 years. John works with the sales and managaement team and has focused on sales strategies that will increase revenue and profitablitiy as well as maximizing the effectiveness of the companys selling resources to lower selling expenses.