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New Business Strategy

New Business Strategy

Willis Conference Center, Nashville, TN.

Here, John addresses the Akzo Nobel/Interpon powder coating sales team, instructing them on the custom prepared prospecting model. Telephone prospecting is an art and the standard, "I'm Bob with Akzo Nobel and I'd like to talk with you about powder" will quickly get you back to purchasing. Calling high is imperative to succeeding in translating value (strategy) but you have to know what to say (tactics) to get an audience with the right people. Now they know!